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Not for profit

We’re not for profit, which means we’re able to put children, families, and communities at the heart of everything that we do.

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We’re for positively impacting the lives of all children

Our four founding charities saw the opportunity to positively impact the lives of children through access to high-quality early learning. Since the very beginning, we’ve been driven by a strong sense of purpose, and a vision to give all Australia’s children the best possible start in life. Our team of qualified educators and teachers live that every day in their crucial work with children and families.

We’re for reinvesting our surplus

Because we’re a not-for-profit, we’re able to reinvest any surplus we generate into programs that benefit children and their families, instead of paying dividends to shareholders.

 It means:

  • we invest in our centres to deliver high quality learning in enriching and enabling environments
  • our teachers and educators benefit from professional development and specialist training
  • we set higher benchmarks for what quality teaching, learning and practice looks like
  • children from vulnerable circumstances, diverse backgrounds and those with additional needs are welcomed and supported through dedicated inclusion initiatives
  • we undertake and support research into early learning practice; and
  • we provide safe play and learning spaces where children can grow and thrive.

It all helps us ensure children have the learning, development, and wellbeing outcomes they need for school and life.

We’re for speaking up on behalf of children and families

As a purpose-driven organisation and Australia’s largest early learning provider, we are not afraid to speak up about the importance of early learning and the need for more investment from governments to make early learning more affordable and accessible for Australian families.

We continue to point to the evidence that shows quality early learning experiences create a love of learning in children, and sets them up for school and life. For every $1 invested in early learning education, Australia receives $2 over a child’s life, through higher productivity and earning capacity, as well as reducing government spending on health, welfare, and crime. That’s the power of quality early learning – it changes lives for Australia’s children, and we will continue to speak for them, because they all deserve the best possible start in life.

Early Learning Fund

We know first-hand from our families that the cost of early learning can be a barrier to children participating, and for disadvantaged families this barrier is even more significant. So we teamed up with one of our founders, The Benevolent Society, to create the Early Learning Fund.

This fund provides fee relief to vulnerable children and families, providing two days of early learning for free, every week. This year alone, we were able to support 695 children through the fund to participate in early learning at our centres.

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