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Home >  About us > Our vision
  • Our Vision

Our vision is for Australia’s children to have the best possible start in life.

Our purpose is to ensure children have the learning, development and wellbeing outcomes they need for school and life. 

About Goodstart

Goodstart, as a not-for-profit social enterprise, has for 10 years been been creating positive social change by giving Australia's children, especially our most vulnerable, the best possible start in life — access to high quality early learning.

Goodstart was created a decade ago by a partnership of four of Australia's leading charities who recognised a child's early years experiences as having a huge influence on the rest of their lives — The Benevolent Society, The Brotherhood of St Laurence, Mission Australia and Social Ventures Australia. 

Today, Goodstart is Australia's largest provider of early learning and care and Australia's largest non-government provider of preschool and kindergarten programs. We employ 14,900 people, including 1,500+ teachers, and provide high quality early learning to more than 70,700 children from 59,200 families across 671 early learning centres. Around one third of our centres are in rural and regional areas and around one quarter are in low socio-economic areas. 

Equipped for life

Our purpose is to ensure children have the learning, development and wellbeing outcomes they need for school and life. 

Goodstart aims to equip children to become successful life-long learners, develop the skills they need for a smooth start to formal schooling and provide them with the ability to navigate an ever-changing world.

Our programs are delivered in a supportive and nurturing environment that seeks to welcome every child, regardless of their background or the challenges they face.

Delivering on our purpose 

The organisation has six strategic goals to help achieve our purpose:
1. High Quality: Ensure all of our centres deliver high quality early learning and care in a safe environment.
2. Inclusion: Enhance outcomes for children in vulnerable circumstances.
3. Financial Sustainability: Generate a surplus to reinvest in our network, our people and our purpose.
4. Great People: Build a capable, aligned and engaged workforce.
5. Evidence: Embed evidence-informed practice and strengthen the Australian evidence base.
6. Influence: Increase public commitment to quality early learning and care.

Our guiding principles underpin everything that we do, providing focus for the way in which we deliver social impact at scale and locally in each and every community we operate. 

1. Children are central to everything we do
2. Our people make the difference
2. Families are our primary partner
3. Being a valued member of the community

Goodstart has a passionate network of dedicated, professional educators and teachers who deliver high quality early learning programs including kindergarten and preschool programs. 

Access for all children

Goodstart believes all of Australia’s children should have access to affordable, quality early learning and care.

Our ongoing investment in enhanced programs and service models aims to ensure that children facing disadvantage and developmental vulnerability have opportunities to maximise their learning, development and wellbeing so they start school on an equal footing with their more advantaged peers.

We are helping families across Australia to understand and embrace the importance of early learning. And as this progresses, we're simultaneously working to unite early learning professionals and policy makers on a national pathway to positive change.
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