Home >  About us > Our vision
  • Our Vision

Our vision is for Australia’s children to have the best possible start in life.

Our purpose is to ensure children have the learning, development and wellbeing outcomes they need for school and life. 


About Goodstart

Goodstart is Australia's largest provider of early learning and care. As a not-for-profit social enterprise, we exist purely to improve the lives of Australia's children and their families.

Goodstart was formed in 2009 thanks to a unique combination of private, public and leading community sector organisations — The Benevolent Society, The Brotherhood of St Laurence, Mission Australia and Social Ventures Australia.

We deliver social impact on a national scale by offering evidence-informed early learning and care in hundreds of centres nationally, supporting families and influencing the broader community through our advocacy work, which aims to increase investment in the early years to ensure all children have access to quality early learning.

Goodstart is a social enterprise with social purpose at its heart, but our head operates with business discipline to deliver healthy operating margins for continued investment in centres, people and programs to deliver on our vision and purpose.

We operate 644 early learning centres in all states and territories of Australia, caring for 70,900 children from 59,500 families and employing 14,900 people.
 

Equipped for life

Our purpose is to ensure children have the learning, development and wellbeing outcomes they need for school and life. 

Goodstart aims to equip children to become successful life-long learners, develop the skills they need for a smooth start to formal schooling and provide them with the ability to navigate an ever-changing world.

Our programs are delivered in a supportive and nurturing environment that seeks to welcome every child, regardless of their background or the challenges they face.
 

Delivering on our purpose 

The organisation has six strategic goals to help achieve our purpose:
1. High Quality: Ensure all of our centres deliver high quality early learning and care in a safe environment.
2. Inclusion: Enhance outcomes for children in vulnerable circumstances.
3. Financial Sustainability: Generate a surplus to reinvest in our network, our people and our purpose.
4. Great People: Build a capable, aligned and engaged workforce.
5. Evidence: Embed evidence-informed practice and strengthen the Australian evidence base.
6. Influence: Increase public commitment to quality early learning and care.

Our guiding principles underpin everything that we do, providing focus for the way in which we deliver social impact at scale and locally in each and every community we operate. 

1. Children are central to everything we do
2. Families are our primary partner
3. Being a valued member of the community

Goodstart has a passionate network of dedicated, professional educators and teachers who deliver high quality early learning programs including kindergarten and preschool programs. 
 

Access for all children

Goodstart believes all of Australia’s children should have access to affordable, quality early learning and care.

Our ongoing investment in enhanced programs and service models aims to ensure that children facing disadvantage and developmental vulnerability have opportunities to maximise their learning, development and wellbeing so they start school on an equal footing with their more advantaged peers.

We are helping families across Australia to understand and embrace the importance of early learning. And as this progresses, we're simultaneously working to unite early learning professionals and policy makers on a national pathway to positive change.
Latest news